Magento is an open-source platform, backed by an incredibly active global community of more than 150,000 developers keeping the platform reactive and flexible. Because it is open-source, it allows complete scalability to extend your online store to create unique, differentiated branded experiences; making it tailored to all businesses and their needs. There’s also greater control, security and stability in open-source software.
As an added bonus to manage the store of your dreams, it is possible to develop and incorporate an endless amount of features into a Magento ecommerce store, making it easy for your customers to take advantage of wishlists, advanced searches and filtering, product comparisons, layered navigation and more. Features can be applied both in the backend and frontend to optimise marketing and analytical techniques and improve administration options. All of which dramatically increase the shopping experience of your customers.
Launched in 2015, Magento’s new and improved platform labeled 2.0 brings together all of Magento 1.x along with a greater code base packaged together with some super additional features and optimisation which equates to better performing websites, all wrapped up in a big orange bow.
Upgrading from Magento 1.x to 2.0 comes at a cost, we’re afraid it’s not quite as simple as simply flicking a switch. Many extensions would need to be rewritten and modules revisited. But fear not, there are an endless amount of benefits to upgrading that bring a great return on investment.
We have all heard the age old saying “if it’s not broke, don’t fix it”, and change can be daunting especially when a website is already performing well. But in November of this year (2018) Magento will cease support for ecommerce merchants using its version 1.x platform and only the very basic security patches will continue to update.
The greatest feature is its optimised performance. Pages load 30-50% faster in Magento 2, and studies show it can handle up to 39% more orders per hour, plus adding to cart takes 66% less time. It can also handle greater traffic, managing 10 million page views an hour whereas Magento 1 in comparison, can only process 200,000. Performance like this improves a user’s experience, but also has a positive effect on a page’s Quality Score, which can increase its Ad Rank in Google, positively affecting a site’s SEO.
The new modular code base means there is less complexity and cost when it comes to maintaining and upgrading your website. This means you can implement new and innovative functionality with ease. With easier upgrade and maintenance, this means you can continuously improve the UX for your visitors and drive higher sales and conversions.
Magento 2.0 offers merchants a greater administrative experience, making navigation and site updates simpler and more efficient. The new admin panel design offers an organised interface that saves time (up to 4x faster to upload a product) whilst maintaining the ability to customise the view of the admin panel to show particular site attributes that suit your business and reporting needs.
Magento 2.0 offers merchants a greater administrative experience, making navigation and site updates simpler and more efficient. The new admin panel design offers an organised interface that saves time (up to 4x faster to upload a product) whilst maintaining the ability to customise the view of the admin panel to show particular site attributes that suit your business and reporting needs.
Magento 2.0 comes with upgraded security features, including tight out-of-the-box integrations with a number of payment gateways. The upgraded Magento provides individuals with improved security and the ability to get to the first level of PCI compliance.
With a massive emphasis on an improved checkout. The simplified checkout process has taken away user-registration mid-checkout with fewer confusing options and forms, focusing on what matters: completing a purchase, resulting in less abandoned carts and more conversions. There’s also improved paypal integration and product photos on order summaries. Mobile browsing enhancements have also been made for a streamlined mobile experience.
Magento 2.0 features a new modular code base which means easier customisation, faster time-to-market and greater deployment flexibility to public or private cloud environments.
Integrate tools for every business need & increase conversions. Express checkouts & Integration into leading payment gateways. Integrate tools for every business need & increase conversions. Express checkouts & Integration into leading payment gateways.
Magento supports various payment, email marketing, and storefront management integrations, including WorldPay, PayPal, SagePay, Braintree, eBay, Amazon, Google Shopping, Trustpilot, Shipper HQ, MailChimp and Xero.
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